A boutique food and drink branding company based in the Bay Area. I have worked with them as a copywriter since the company was founded in 2015.

I provided copy for these local product featurettes in the summer and fall 2021 issues.

While doing the research required to create copy for the Carmel Berry website I learned about the amazing history and healing power of elderberries, their flower predecessors, and the intense work required to transfer them from forest to your table.

This job required extensive research into the history of the Big Sur area and the process of procuring the salts. The copy below is the final result.