When to Upgrade from Homemade
“Wow, your sauce is so delicious!”
You hear this all the time, it’s what makes you tick. You were able to turn what was once a secret family recipe into a legitimate business. Armed with a great product, a homemade logo and pieced-together packaging, you started small and rose to the top at your local farmers market. Now, you’ve reached a plateau with a relishing view of approaching possibilities. Exciting as it is, this might also feel a little daunting--you have grown too big ...
Chuck Diesel Invitational Postcards
I created these postcards for players in the 2016 CDI to fill out and mail to their friends & families in an effort to attract potential future participants. Going along with 2016's "Camp" theme, I conceptualized and created these postcards to appear like a "scout badge" and for the message on the back to be written along the lines of "my favorite camp memory."
Bang Pound Dot
In 2015 I helped launch Bang Pound Dot, a creative and digital direction consultancy specializing in food and lifestyle brands.
I collaborate directly with the founder of BPD to develop the unique voice of each client, which I then translate into both digital and print projects. My experience as a newspaper reporter helps me work with clients to get a clear idea of their story, helping to create an authentic marketing design and plan.
I also work as a collaborator in general ...
Alldrin Almonds
In creating copy for the newly-branded Alldrin Bros. Almonds, I worked with the client to understand the story behind this family-owned and operated brand. Working with the founder of BPD, this narrative history helped us develop a voice that pleased the large family and their long-time clients. We used this voice for marketing copy, blogging and social media accounts, including Facebook, instagram, twitter and Pinterest. HERE is a PDF of blog post examples and HERE is one of products.
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