Copywriting 12 results

Middle Mountain Farm Rebuild

Around 6 years ago I built Lynn and Paulette Wittwer www.middlemountainfarmllc.com to promote their artisan Blueberry Wine Vinegar. Now, they opened the farm up to the public as a U-Pick, so I redesigned the site and added an instagram feed (actually, 2 Instagram feeds.) This way they have the capability to promote their ripe berries in real-time, both on their website and on Instagram with just a simple post. The second feed (seen on the right side bar) imports the hashtag #middlemountainblu...

Winery/Mobile Article for Bang Pound Dot

As the wine you make ages, it usually gets better. Sadly, age seems to work the opposite way in the digital world. Web technology changes and improves so fast, taking a “one and done” approach to your digital marketing is never going to earn you optimum results. But like the careful process of making wine, what you put into your winery website is what you get out of it. Your website must be consistently monitored and finessed...read on

Brands We Love: Nancy’s Yogurt

When I see Nancy’s Yogurt handily stocked in the refrigerated section of my local market, I get that (cool) fuzzy feeling. When I was a small child, Nancy’s was a regular in my parent’s fridge. An increased interest in health in my 30s earned Nancy’s a front row spot in my own. It’s a brand I know and trust, and I am truly a loyal customer...read more

The Point Burien Website

A custom Wordpress website for The Point Burien. Also provided photos and copywriting. Scroll to bottom for food photo gallery or hit "Eats" in the menu.

When to Upgrade from Homemade

“Wow, your sauce is so delicious!” You hear this all the time, it’s what makes you tick. You were able to turn what was once a secret family recipe into a legitimate business. Armed with a great product, a homemade logo and pieced-together packaging, you started small and rose to the top at your local farmers market. Now, you’ve reached a plateau with a relishing view of approaching possibilities. Exciting as it is, this might also feel a little daunting--you have grown too big ...

Bang Pound Dot

  In 2015 I helped launch Bang Pound Dot, a creative and digital direction consultancy specializing in food and lifestyle brands. I collaborate directly with the founder of BPD to develop the unique voice of each client, which I then translate into both digital and print projects. My experience as a newspaper reporter helps me work with clients to get a clear idea of their story, helping to create an authentic marketing design and plan. I also work as a collaborator in general ...

Alldrin Almonds

In creating copy for the newly-branded Alldrin Bros. Almonds, I worked with the client to understand the story behind this family-owned and operated brand. Working with the founder of BPD, this narrative history helped us develop a voice that pleased the large  family and their long-time clients. We used this voice for marketing copy, blogging and social media accounts, including Facebook, instagram, twitter and Pinterest. HERE is a PDF of blog post examples and HERE is one of products. ...

Oregon’s Death with Dignity law – Oregonian

ARTICLE HERE SLIDESHOW HERE As part of our Nov. 16 report on how community activist and outdoorsman Fred Nelligan chose to use Oregon's Death with Dignity Act, we asked readers to share their own end-of-life stories. Meghan McGuire of Portland submitted the following: "Damn Fool Outings" with my Grandfather, Walt Marsh, were the toast of our childhood. Usually, Grandpa would take us on educational jaunts, active and outdoor stuff, such as hiking, beaches and birdwatching. But these ...