Winery/Mobile Article for Bang Pound Dot
As the wine you make ages, it usually gets better. Sadly, age seems to work the opposite way in the digital world. Web technology changes and improves so fast, taking a “one and done” approach to your digital marketing is never going to earn you optimum results. But like the careful process of making wine, what you put into your winery website is what you get out of it. Your website must be consistently monitored and finessed...read on
Brands We Love: Nancy’s Yogurt
When I see Nancy’s Yogurt handily stocked in the refrigerated section of my local market, I get that (cool) fuzzy feeling. When I was a small child, Nancy’s was a regular in my parent’s fridge. An increased interest in health in my 30s earned Nancy’s a front row spot in my own. It’s a brand I know and trust, and I am truly a loyal customer...read more
When to Upgrade from Homemade
“Wow, your sauce is so delicious!”
You hear this all the time, it’s what makes you tick. You were able to turn what was once a secret family recipe into a legitimate business. Armed with a great product, a homemade logo and pieced-together packaging, you started small and rose to the top at your local farmers market. Now, you’ve reached a plateau with a relishing view of approaching possibilities. Exciting as it is, this might also feel a little daunting--you have grown too big ...
Bang Pound Dot
In 2015 I helped launch Bang Pound Dot, a creative and digital direction consultancy specializing in food and lifestyle brands.
I collaborate directly with the founder of BPD to develop the unique voice of each client, which I then translate into both digital and print projects. My experience as a newspaper reporter helps me work with clients to get a clear idea of their story, helping to create an authentic marketing design and plan.
I also work as a collaborator in general ...